Zalando is now embracing emotions through a collaboration with Highsnobiety on their content platform.

Zum Start zeigt Zalando Storys den persönlichen Stil von Pop-Sensation Charli XCX

Zalando aims to place a stronger emphasis on experience and emotional customer communication. As part of this strategic shift, the online retailer is now launching a new content platform in collaboration with Highsnobiety. Zalando Stories are curated, weekly updated fashion and cultural trends, with a focus on inspiration rather than transactions. Co-CEO David Schneider explains why he sees this as the beginning of a new era in e-commerce.

r entwickelten Format präsentiert und bieten den Käufern eine immersive Erfahrung.