Will Alpha Tauri be renamed Hugo Red Bull in the future?

Möglicherweise bald Partner von Hugo: das Formel 1-Team Alpha Tauri

Since the Netflix series „Drive to Survive,“ fashion labels have become interested in Formula 1. Hugo Boss CEO Daniel Grieder also believes in the appeal of the racing series. After becoming partners with Aston Martin, Hugo could soon follow suit. According to TW information, the young line is in talks with Red Bull and could potentially sponsor the junior team. However, nothing has been officially confirmed yet.

Hugo Boss schickt sich an, das Engagement in der Formel 1 auszubauen. Nach TW-Informationen steht das Modeunternehmen in fortgeschrittenen Verhandlung