TW-Interview mit Philipp Plein: Plein Sport: Sneaker ab 90 Euro, Deutschland-Premiere in Oberhausen

Los geht’s im Oriocenter: Philipp Plein in seinem neuen Sportladen

Philipp Plein has launched his second attempt with his sports line. Instead of focusing on luxury locations, he is now targeting shopping malls. He has opened the first Plein Sport store in Italy at Oriocenter in Bergamo. The debut in Germany is coming soon. In an interview with TW, the designer reveals why he is lowering prices, why 40m² is enough for his sports stores, and why he is targeting Bruno Banani in the fragrance market.

Es sind ungewohnte Nachbarn für Philipp Plein. Der erste Plein Sport-Laden in Italien befindet sich nicht neben Gucci oder Versace, sondern neben