DThe Frankfurter Allgemeine Zeitung is entering a new digital business field by launching a range of professional information offerings under the brand ‚PRO‘. These offerings are aimed at readers who want to delve deeper into a topic beyond what a general newspaper provides, according to F.A.Z. publisher Gerald Braunberger. The PRO information offerings consist of a weekly email briefing, complemented by a website, an app, as well as live sessions and podcasts. With this cross-media offering, the F.A.Z. is redefining the product category known as „Vertical“.
The first of these thematic offerings is dedicated to the digital economy under the name „D:ECONOMY“, focusing on topics such as Artificial Intelligence, platform economy, and digital transformation. We also address future topics such as autonomous driving and the contribution of digital technologies to climate protection. For this purpose, F.A.Z. has taken over the established market newsletter „Netzökonom“ by Holger Schmidt, who has returned to F.A.Z. as the Editor-in-Chief of Newsletters and Verticals and is responsible for this new editorial offering.
Die Autorinnen und Autoren
The team includes experienced editors like Johannes Winkelhage, who have been involved in the digital economy for decades. They are supported by high-profile guest authors who regularly write about their respective fields. These include Silicon Valley legend Sebastian Thrun, Monika Schnitzer, the chairwoman of the Expert Council, Jürgen Kühling, the chairman of the Monopoly Commission, and automotive professor Helena Wisbert. Additionally, labor market expert Carl Benedikt Frey from Oxford University, Fraunhofer researcher Thomas Bauernhansl, technology professor Oliver Gassmann from the University of St. Gallen, and more than a dozen other digital experts from academia and industry are supporters of the project.
Sie ergänzen die Redaktion um ihre Kompetenz in den Themen Industrie 4.0, Robotics, Künstliche Intelligenz, Digitalpolitik, Innovationen oder der Digitalisierung des Gesundheitswesens und der Verwaltung, Onlinemarketing, Onlinehandel, digitalen Währungen oder Catena-X.
Regular podcasts featuring different hosts.
In addition, the digital expert Christoph Bornschein contributes to a regular podcast that analyzes the questions of cybersecurity and innovation power of the digital reality in Germany and Europe, with guests such as Frank Rieger, one of the most renowned experts in digital security. In the „Artificial Intelligence“ podcast, Peter Buxmann (TU Darmstadt) and Holger Schmidt discuss the impacts of the technology on economy and work. The previous Digitec podcast by Alexander Armbruster and Carsten Knop will continue as the „D:ECONOMY“ podcast.
„I cannot reword“
The editorial team works with data – for many topics, the relevant information is presented in graphics to provide a quick overview of the strategically important statements. This is because the target audience of the information offer is all digitally interested individuals who want to be comprehensively and quickly informed in one place in order to keep track of the innovations in Silicon Valley, the dynamics in Chinese Shenzhen, and the regulation in Brussels in this bustling field.
„I cannot reword“
An example: We examined the status of the platform economy worldwide for the first edition. The USA accounts for 80 percent of the global values of the world’s top 100 platform companies. China’s share has halved to 16 percent in just four years, while Europe only reaches 2 percent.
In der Künstlichen Intelligenz sieht die Kräfteverteilung ähnlich aus, weshalb wir auch die Frage diskutieren, ob Digitalisierung in Deutschland das Wirtschaftswachstum antreiben und die Produktivität in die Höhe schrauben kann, wie es in den Vereinigten Staaten gut zu beobachten ist.
Prompts, Lifehacks und KI-Tools
But we will also be very practical. The „Prompt of the Week“ shows how artificial intelligence makes life easier. For example, writing a speech in seconds, automatically documenting meetings, answering emails, or summarizing long texts. We test the best AI tools for you and show how we can all benefit very easily from artificial intelligence.
The editorial team works interactively and aims to engage with readers in live events – initially digitally, but also in conferences in the future. And feel free to contact us if you have any suggestions, questions, or criticism. You can reach us at deconomy@faz.de.
Live-Events, Briefing und Website
The D:ECONOMY-Briefing, which is sent every Wednesday at 8 am, can be tested for free for three months initially. To continue reading the full version of the briefing and the articles on the web and in the app afterwards, our F+ subscription is required, which also allows full access to our website FAZ.NET. All other readers will continue to receive the light version of the briefing, which contains a reduced amount of information.
„I cannot reword“
You can find the new offer on the web at www.faz.net/pro/d-economy. There, you can easily sign up for the email briefing using your email address.