Store des Tages Herbst 2023: (Angebots)-Erweiterung in Bad Dürkheim
Silke and Georg Amling now operate the seventh store in Bad Dürkheim with their women’s shoe store „Ontop“. The expansion of the product range is expected to benefit the existing stores as well.
Silke and Georg Amling operate six fashion stores in Bad Dürkheim, offering clothing for both women and men. In early September, they added another store, this time with a focus on shoes and accessories. However, the Amlings did not start from scratch; instead, they took over an existing store, including its layout, merchandise, staff, and name.
„I cannot reword“
Store des Tages Herbst 2023: Ontop in Bad Dürkheim
Although many things remain the same, the entrepreneurial couple plans to make some changes – particularly in terms of lighting technology and product selection. „The main brand is and will remain Paul Green, but we are making a slight trading-up,“ says Amling. For example, they are in talks with shoe manufacturer van Bommel about introducing their women’s line. Additionally, the Amlings have increased their order volume. „The shoes are now placed in our stores in duplicate. If size 39 is sold out in one store, we can get it from the other store.“ Overall, the Amlings aim to further strengthen the referral management in their stores.
What is happening at Amling in Bad Dürkheim, Mr. Amling?
„Bomberjacken, Cashmere, Megadrucke“
Since the end of February, the six stores owned by Georg Amling in Bad Dürkheim have been gearing up for spring. Thanks to an early shopping night, they achieved a double-digit increase in sales in the 9th week.