Simon-Kucher’s consumer survey reveals that live shopping is also gaining popularity in Germany.

Live-Shopping ist bereits erfolgreich in Asien etabliert und gewinnt in Deutschland zunehmend an Beliebtheit.

The live shopping trend that originated in Asia has apparently finally arrived in Germany. After all, three out of four consumers in this country are now familiar with this sales format. This is according to a new study by consulting firm Simon-Kucher. The study also found that more than one in ten respondents have already purchased products during these shopping events.

der Befragten in dieser Altersgruppe gaben an, Interesse an der Teilnahme an den Verkaufs-Shows zu haben.