Rihanna has returned. The initial new Fenty x Puma sneaker pays tribute to Puma’s soccer heritage.
The announcement of Rihanna and Puma’s renewed collaboration was a big surprise. Here are the first sneakers they created together.
Fenty&Puma: Rasen meets Running meets Rihanna
Puma 1 / 8
Puma 2 / 8
Puma 3 / 8
Puma 4 / 8
Puma 5 / 8
Puma 6 / 8
Puma 7 / 8
Puma 8 / 8
Der Fenty x Puma Avanti ist das erste gemeinsame Franchise der neuen, alten Partner, die 2015 zusammen mit dem Creeper durchstarteten. Vor einem halben Jahr wurde die Rückkehr von Rihanna als Kreativdirektorin von Fenty x Puma angekündigt. Die Zusammenarbeit ist auf mehrere Jahre angelegt. Der Fenty x Puma Avanti verbindet Elemente des legendären Puma-Fuballschuhs King mit dem Laufschuh Easy Rider. Er wird als Unisex-Schuh für Erwachsene und Kinder angeboten.
Puma
Puma-Bilanz
Der erste Auftritt und eine Rückkehr
Arne Freundt is able to present record numbers in his first appearance as Puma CEO. Breaking free from the shadow of his predecessor remains a challenge. Support is coming from the showbiz industry.
In 1968, the original Puma King football shoe was created, which was worn by icons like Eusebio, Pelé, and Maradona. In 1978, a new jogging shoe franchise called Puma Miele was launched, which eventually evolved into the Puma Easy Rider. In 1998, Jil Sander and Puma introduced the Jil Sander King, the first fashion collaboration that combined these two styles. This shoe served as the design inspiration for the Avanti, which was later introduced by Puma in 2001.
The Fenty x Puma Avanti will be available from September 15th on Puma.com and at selected retailers. The next release is already scheduled for the fall.