Prognose des Marktforschers Warc: Retail Media wächst zweistellig

Zu den Anbietern von Retail Media in Deutschland gehört die Otto Group-Tochter Otto Advertising (Foto). Marktführer ist Amazon, sowohl in Deutschland als auch weltweit.

The business of advertising on e-commerce advertising spaces is expected to grow by over 10% to more than $128 billion this year, according to the British advertising market researcher Warc. More than a third of retail media revenues are accounted for by market leader Amazon. The related advertising channels of Connected TV, search engine marketing, and display advertising are expected to experience significant growth, particularly in 2024.

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