H&M hat Heron Preston als Designer eingestellt, um insbesondere die Männermode der Marke zu fördern.

Teamwork: Heron Preston (links) und Daniel Herrmann, Head of H&M Menswear

Surprising alliance: H&M announced a long-term partnership with Heron Preston on Wednesday. The creative multi-talent is set to develop a new, diverse platform called H2 together with the Swedish brand, according to a statement from the company. „This includes unique special collections, consultation with the H&M design team, the discovery and promotion of young creative talents, as well as programs for circular innovations that emphasize efforts to close the fashion cycle.“

Im Design soll Heron mit seiner Expertise das Angebot von H&M erweitern, mit einem Fokus auf Männermode. Sortiment und Kunden-Erlebnis sollen