Calida verabschiedet sich von ehrgeizigen Plänen für Wachstum und passt ihre Unternehmensstrategie an.

Calida will now focus on its profitable brands. This includes the core brand Calida. The photo displays lingerie products from the Autumn/Winter collection 2022.

The Swiss laundry company Calida plans to focus on its profitable brands in the future. These brands are expected to expand their online business. As reported, the multilabel online shop Onmyskin will be discontinued. The group is making significant write-offs and injecting several million Swiss francs into its US subsidiary, Cosabella. The board expects a loss and a lower revenue compared to the previous year for the entire fiscal year.

auch die Marke Aubade gehört, plant einen umfangreichen Stellenabbau. Die schlechten Ergebnisse werden als Hauptgrund für diese Maßnahme genannt.